Intelligent chat within the CDP enables marketing and data teams to create personalized experiences and predictive models faster—without code or workflow bottlenecks

BlueConic, the leading Customer Growth Engine, announced a major advancement in CDP execution with the launch of two new generative AI capabilities. By embedding new chat-based GenAI, built on Amazon Bedrock, into both the personalization and modeling layers of its platform, BlueConic is transforming how marketers and data teams activate insights—turning unified customer data into real-time, revenue-driving experiences.

“Real-time personalization should be a growth driver, not a production challenge,” said Leonardo Carbonara, VP of Product at BlueConic. “By embedding generative AI into the marketers’ workflow, we’re removing the friction to creating customized content—so teams can move faster and shorten time to value.”

Marketers have the data and segmentation to do 1:1 marketing but face costly delays and dependencies when creating the tailored messaging needed for true personalization. BlueConic’s new GenAI-powered Dialogue assistant changes that equation—allowing users to create and update on-site Dialogues using natural language, while automatically aligning to brand styling and web standards. What once required time-consuming HTML, CSS, and design support can now be launched in minutes.

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“Real-time personalization should be a growth driver, not a production challenge,” said Leonardo Carbonara, VP of Product at BlueConic. “By embedding generative AI into the marketers’ workflow, we’re removing the friction to creating customized content—so teams can move faster, test more, and scale what works.”

BlueConic has also enhanced AI Workbench with a new generative AI companion that simplifies model development. Features like in-notebook code completion, CDP-specific recommendations, and new APIs for Chat Completion and Text Embeddings help data teams build and deploy smarter models faster across the customer lifecycle.

By embedding AI where work happens—in the tools teams already use—BlueConic is removing execution bottlenecks and enabling more agile, data-driven engagement. From dialogue creation to predictive modeling, these new capabilities help organizations act on customer insights with greater speed and control.

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This news builds on recent product advancements—including the first native integration of interactive experiences within the BlueConic CDP and the introduction of AI Canvas, a multi-agency interface that streamlines the deployment of proven CDP use cases like cart abandonment. Together, these innovations reinforce BlueConic’s vision for marketing execution: AI-powered, insight-led, and fully embedded in the systems teams use to drive growth across the customer lifecycle.