Catch the latest in the world of martech, from PubMatic’s new AI-powered media buying platform to StackAdapt’s new integrated email and data hub in this weekly martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

Ideally, marketers and agencies should be creating an integrated ecosystem that can grow with their business. A well-connected martech stack makes it easy for data to flow smoothly between platforms, breaking down silos and helping teams make more informed decisions.

– Rob Rakowitz, Head of Marketing @ Vidmob

Top MarTech News of The Week – 5^th May to 9^th May 2025

• Comscore Launches Certified Deal IDs in Magnite’s SSP, Bringing Trusted Content Rankings to Programmatic Buying
• Recraft Raises $30M Series B to Bring Creative Quality and Brand Control to Generative AI Design
• The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First-Party Data and Improve Addressability on the Open Internet
• StackAdapt Launches Integrated Email and Data Hub, Bridging Martech and Programmatic Advertising Under One Platform
• PubMatic Unveils AI-Powered Media Buying Platform
• ON24 Appoints David Lee as Chief Marketing Officer to Fuel Next Phase of Growth
• Anthrologic and NinjaCat Partner to Deliver Agentic AI Solutions for Fortune 500 Marketers

Top MarTech Articles on Behavioral Trends for Marketing, RMNs, Martech Mirage and more!

• RMNs Aren’t Enough: How to Meet Shoppers Where They Are
• App Marketer Survey 2025: A Snapshot of the Mobile Marketing Industry
• Influencer Marketing Trends for 2025
• How Modern Brands are Leveraging Martech to Create Immersive, AI-Driven Customer Experiences
• Martech Meets Behavioral Economics: Applying Psychological Principles To Optimize Marketing Automation
• The Martech Mirage – More Tools Don’t Always Mean Better Marketing
• Predictions For The Future Of AdTech And Digital Marketing – Emerging Technologies In AdTech

MarTech Q&A of The Week

AI-powered content management is crucial because organizations are generating more unstructured data than ever before (up to 80% of business data today is unstructured), including emails, documents, images, and videos. Traditional systems weren’t built to handle this complexity, or the sheer volume of data that businesses now produce. AI helps transform that data.

– Becca Toth, CMO @ Hyland

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense

Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising

Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX